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How do the characteristics of dysfunctional interpersonal relationships relate to brand relationships? The Entertainer versus The Entertained: Consumer Privacy in the era of Big Data: The effect of Electronic word of mouth on the purchasing decisions of consumers:
Market Shaping with Rivals: The influence of social media on the forming and sustaining of relationships between Bulgarian telecom companies and their customers. An exploration of the values and motivations behind ethical fashion consumption:
Celebrity endorsement and its effect on consumer purchase intention and willingness to spend more. Bodo Lang Kirsty Jury How and why social influencers facilitate engagement behaviour through Instagram. Listed below are dissertations completed by past students, including title and the name of the supervisor involved. Margo Buchanan-Oliver Young Chan Jack Kang How do the characteristics of dysfunctional interpersonal relationships relate to brand relationships? Marketing is an essential part of any business and there are many elements of marketing.
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Implications for Marketing Infant-Care Products. This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. research paper to buy killing in india Categorisation of customer blogging behaviour Sandy Smith.
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The effects of red packaging on customer engagement. An Exploration of Authenticity Karen Fernandez. Anti-consumption and Brand Avoidance as tools for marketers to reduce expenses on rebranding and repositioning of products and services.
The effects of red packaging on customer engagement. An exploration of alcohol related social media campaigns and their potential impact on alcohol consumption in New Zealand. A netnographic tribal study on vintage synthesizer consumption. The Disappearance of Malaysia Airlines Flight An exploratory study about how video game companies maintain their competitive advantage in a hit-driven business.
Exploring Consumers and Producers' Views of Entertainment. Exploring the brand backstory Karen Fernandez. Which factors affect scepticism towards green advertising in the fast fashion industry? Contrasting the role of ability and morality in online consumer impressions.